Chanel's Vitalumière Loose Powder Foundation

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Chanel's Vitalumière Loose Powder Foundation in Shade Beige 30 

Chanel's Vitalumière Loose Powder Foundation in Shade Beige 30 

I definitely fit in the 'easy makeup with great looking skin' category -- upon reading Vivianna's review of Chanel's Vitalumière Loose Powder Foundation late last month and witnessed just that, I knew I needed to get my butt over to my local Chanel counter to get the 411.

Let's break things down to get to the heart of the matter.

Powdery goodness

Powdery goodness

The packaging is a tad luxe, typical Chanel, yet functional at the same time. To dispense the loose powder from the reservoir gently tip the jar upside down with the lid screwed on tight and allow gravity to do the rest. Give the jar a little shake or tap the base, turn it right side up and remove the cap. You'll notice a small amount of powder waiting for you on the underside of the lid.

Built-in silky filter

Built-in silky filter

The lightly perfumed mica powder is finely milled, but Chanel went one step further by including a baleen-type filter to help break apart any settled bits. The delicate screen also acts as a net to keep the loose powder from abandoning ship.

Every jar comes with a mini kabuki brush -- talk about soft! Personally, I prefer to use my own full size foundation brush as I feel like I can control the application process with a longer handle. Props to Chanel for including a quality brush.

Swatch of Beige 30 - can you even see it?

Swatch of Beige 30 - can you even see it?

The shade selection is astoundingly small and could potentially jeopardise interested shoppers. Here's a snapshot of the five shades available for purchase..

Beige 10, 20, 30, 40 and 50 (from left to right)

Beige 10, 20, 30, 40 and 50 (from left to right)

To perk up my pale, post-winter skin I purchased Beige 30 (the centre swatch); Beige 20, whilst lighter worked as well, but I was going for a natural, warmer oomph.

The powder itself is really easy to apply, we're talking a small amount of required buffing. Or as Chanel puts it, "flip, dip and sweep." Seriously. On average it takes me less than two minutes to get things looking even. I've also found that I don't need a lot of product -- thank goodness, cuz this stuff isn't cheap.

After medium to full coverage? Go in with another helping or two without stressing about things turning cake-y, it just won't happen.

Yesterday's glow-y situation featuring a soft and diffused finish

Yesterday's glow-y situation featuring a soft and diffused finish

When a makeup artist compliments your glowing skin, you know you're onto something pretty great. It really was a my skin but better moment and I am beyond thrilled by the unexpected kudos I received. Chanel's promise of "natural second-skin result with no hint of thickness and an amazingly even and smooth skin texture" is now my complexion's reality. 

The Bagful breakdown:

Total amount for Chanel's Vitalumière Loose Powder Foundation:

Value for money spent (performance and quality):

  • 10 out of 10 bags — hopefully I won't burn through this stuff too quickly!

Would another purchase be on the horizon?:

  • Don't know how I managed to get my paws on Chanel's Rouge Allure Gloss in 17 Supreme, but I did. If you're the type who'd move mountains for Burberry's Sweet Pea, then you'll die for this! I'll have a review up later this week 💋