Underwear that's fun to wear -- Underwear of Sweden

It's a hot day and you want to hit the beach or the pool after a hard day at work, but shoot, you forgot your bathing suit! Well, that's when Underwear of Sweden's Swimmable Underwear comes to the rescue -- Helene Pilhage, owner and designer, started her company to help women in this sort of predicament. For a lot of Australians (including myself) who live and work near the six major cities of this beautiful continent are within driving, walking and cycling distance to some of the loveliest beaches in the world. With Australia's scorching heat during the summer, sweet relief can be sought by jumping in the water. And why not take the plunge in something really cute too?

Underwear of Sweden

Recently I selected a set (non-swimmable) to try on myself, but I ran into a slight problem. The sizes I chose run on the smaller side -- I could get the garments on, however, it wasn't cute :( For review purposes I'll go into detail about the quality, look and feel.

Sweet details

Chantilly lace

lightly padded cups

Adjustable straps

Sturdy bra clasp with felt backing to help reduce friction

Extreme close up of lace

The Eve bra and brief are both made of nylon and elastane for a silky smooth feel and fit. The white lace detailing plays well with the red floral pattern, further enhancing the girlish sentiment of the garments. The stitching is of the highest quality, which leads me to believe this underwear is built to wear, wash and last.

I have a feeling the likes of Bettie Page, Rita Hayworth and Eva Gardner would give this brand their stamp of approval. Romantic, playful and (fun)ctional.

Underwear of Sweden isn't a brick and mortar store, so do take care in selecting your sizes accurately. Their price points are comparable to Victoria's Secret, Cotton On and most department store brands.

Like what you've seen here? Underwear of Sweden is an Australian brand -- international shipping is available and they even accept Paypal!

*PR sample provided –  Thoughts and ramblings written here are completely my own.