Up until a year ago I hadn't heard of Zoe Foster-Blake -- blame it on my infatuation with US gossip periodicals, but slowly I've been learning from trawling the Internets on a local level. I now know Lara Bingle is dating Sam Worthington, Australian cricket player Shane Warne and Elizabeth Hurley were once an item and did you ever hear about that time when Zoe had a horrific massage in Amsterdam while on her honeymoon? The story is hysterical, but I doubt she was laughing at the time.

Since reading about her cringe-worthy experience, I started following Zoe on Twitter and Instagram.

On top of being an author, a beauty industry veteran and cat mother to smush face Meowbert, Zoe let the cat out of the bag (no, not Meowbert) and announced the launch of Go-To Skin Care. It's release was slated for the 1st of April and Zoe held true to her word.

Thanks to her experience, trials and tribulations with all things beauty-related for the better part of a decade, Zoe set out to build the "scaffolding of skin care" by developing "five essential and easy to use" products for every woman.

For a little over two weeks I've been toting around Go-To's Lips!, "a deeply restorative, soothing and moisturising superbalm that rescues dry, cracked lips, and perfectly conditions happy, healthy ones."

While it's never washed my dishes, I can personally attest Lips! has helped to make my consistently dry and flaky lips soft, nearly flake-free and well-hydrated. With regular use I've even noticed I require fewer applications throughout the day thanks to (among others) the medical grade lanolin, avocado and jojoba oils. Can't forget about the fruit factor -- I'll never say no to pomegranate, unless, of course, I have to pick the kernels out myself.

Tip: A little goes a long way. Don't dispense too much onto your lips; for as tasty as it is you'll find yourself lapping up the excess product and then some.

The peach hued packaging is unpresumptuous and the commentary sprinkled about the tube is very Zoe.

What about the rest of Zoe's Go-To Skin Care range? In the very near future I do plan on checking it out, because my cranky skin has stopped playing nice.

Here are the other four products, listed for your consideration: