If the world were to end tomorrow, what would you do?

Phone a friend, start some trouble, shop 'til you drop, or even fly to some place you've only dreamt of visiting?

I would dress up in my finest (lips included), gather up Scott, my family and a few close friends and we'd drink wine and eat like it was going out of style. Careening meteors aside, I can happily say I'd be leaving this world with no regrets.

Speaking of dressing up, when it comes to your lips would you want the colour to whisper or howl on this hypothetical doomsday? Rimmel's covered all their bases with the release of Apocalips -- a creamy lip lacquer full of shine that idles somewhere between a gloss and a lipstick.

The applicator is different (in a good way); the shape is almost the same, however a portion of the doe foot applicator is hollowed out and functions like a spoon. It scoops up the product and allows you to lay down as little or as much as you want. From experimenting with the colours, I'm a firm believer in starting with a small amount of product and adding more as you see fit.

Apocalips swatches from left to right: Stellar, Apocaliptic, Nova, Celestial, Solstice, Phenomenon, Nude Eclipse & Stargazer

Wear time is pretty standard -- on average, of the three colours I've tested thus far (Stellar, Solstice and Nova) they lasted anywhere between three and five hours. Towards the end of wear I found my lips to be on the drier side, which is often the case for me with prolonged wear of any lip product.

The scent is slightly fruity, almost reminiscent of Sweet Tarts. Within a few minutes of application you won't even notice the scent.