Whenever I think of Estee Lauder a mental image of my Grammy pops up; I honestly associated this makeup brand with women of a much older generation. Well, I can now swipe that narrow generalisation out of my mind's eye. Estee Lauder's Pure Color eyeshadow is intense! It lasts, doesn't crease and the color performance slaughters its competition. This is the first time my mind has literally been blown by an eyeshadow; I repeatedly commented to Scott last Sunday about how amazed I was.

Pure purple power. If Punky Brewster was a colour, this would be it right here. Pure Color Gelee Powder eyeshadow first graced the shelves last year as a limited edition collection, but I missed the boat. Thankfully, Estee Lauder released 16 new shades for Autumn 2012.

This super hero of an eyeshadow is comprised of gel, powder and liquid; the combination lends itself to ease in application, durability and an effortless finish. I used MAC's 217 and dabbed Electric Orchid all over my lids -- I probably could've skipped the primer. For added dimension I used MAC's Petalescent (soft pinky purple) on the inner halves of my lids; I then lined Electra (frosty silver) on the inner portion of my lower lash line and blended that into Electric Orchid.