Your heart will break should you walk away from Chanel's counter empty-handed. Stop. Turn back. Check your pockets. Then reconsider that red lipstick you were mulling over.

Should I? Should I not?

I say "do it."

And I did.

I'm typically a coral, pink or berry hued lipstick kind of gal, but I felt like going bolder with my latest purchase. Palpitante lured me in with its blue undertones -- making it not quite red or berry pink. It was a true Goldilocks moment.

I swiped Palpitante on my lips directly from the tube and didn't use a liner; colour bleed was a non-issue, so don't feel like you have to purchase a companion liner in order to keep things "in line".

Not ready for such a powerful colour? Reduce its potency by pursing your lips around a tissue like your grandmother used to -- thus creating more of a stain.

Glossy or stained, it's up to you.

In terms of wear time Palpitante kept beating for a little over five hours. Before applying Palpitante, I skipped exfoliating them, but I made sure I put on my cherry chapstick to create a smoother base.

The Bagful breakdown:

Total amount for Chanel's Palpitante: